Lets just get started by saying that here at Vivi Beverages, we’d never even think about putting high fructose corn syrup in anything made for human consumption. Now, here’s some information on this insidious soft drink ingredient.Also known by the acronym HFCS, this very common soda ingedient has flooded the shelves since corn is so cheap. HFCS is a syrupy mix of sugars that have been obtained through the enzymatic breakdown of corn starch. The end product for most beverages is a mix of 55% fructose, 45% glucose, and these products are obtained through extensive processing.The alternative to high fructose corn syrup is natural cane sugar, which is 100% sucrose and 100% natural. Cane sugar has a very distinctive taste, and many people can tell the difference between products sweetened with natural sugar vs. High Fructose Corn Syrup. Why would all the big beverage companies use high fructose corn syrup instead of cane sugar? To save money. Cane sugar is a lot more expensive than sugar obtained from corn, so it’s conducive towards mass production.Almost all of the sweetened beverages (just about any beverage besides diet drinks and water) on the market today use HFCS, and it’s clearly labeled on the back. Nowadays the sight of HFCS on the ingredient panel is a major turn-off for many enlightened consumers, but unfortunately they don’t have a lot of alternatives. One alternative is natural juices, the only problem is that many of these juices, although natural, contain even more calories than soft drinks.So what’s wrong with using high fructose corn syrup? First of all, it’s an invention of the 20th century, and it hasn’t been in common use more than a decade or two - there could be chronic problems associated with consumption of HFCS that won’t become entirely obvious for some time. Some studies have shown that excessive consumption of HFCS is risk factor for obesity and diabetes as well as other medical problems. While overconsumption of any sugar (natural or otherwise) can lead to problems, HFCS may be more dangerous in smaller doses.For consumers who want a natural beverage (sweetened with cane sugar) with fewer calories than traditional soft drinks, Vivi may be just the thing for you.